As of 11:30PM, the Undertaker storyline was the subject of the top four searches on Google. The queries, in order, were "undertaker died," "what happened to the undertaker," "is the undertaker dead," "wwe undertaker." 'Mark Calaway' was the twelfth most popular search.
The storyline, which kicked off this week, claims that Kane found his brother The Undertaker in a vegetative state last weekend and is now seeking to identify and have vengeance against the person responsible. A scripted angle, the storyline was designed in response to Undertaker suffering facial injuries, including a broken orbital bone, during his match with Rey Mysterio last week.
Because the injury was serious enough to keep Taker out of the Fatal 4 Way main-event, WWE needed to offer a storyline explanation for his absence.