As reported earlier, WWE Studios’ latest feature film, 12 Rounds, is estimated at doing $5.3 million for the weekend. This is far below what WWE executives had initially projected. Going into the weekend, internal expectations were at a $10.1 million opening. The film’s distributer, 20th Century Fox, then lowered WWE’s expectations to a more realistic figure — $7.5 million. Following opening night, expectations were lowered once again — to $5.5 million. Then yesterday’s numbers came in and the movie is projected to finish with a $5.3 million weekend.
HollywoodReporter.com revealed the type of audience that saw 12 Rounds over the weekend. According to them, the John Cena-centered film drew audiences comprised 57% of males, with 53% of patrons aged 25 and older.
Movie executives said exit polls showed patrons responded positively to the WWE feature film, which in their eyes, could bode well for its word-of-mouth prospects over the next two weekends.
“Hopefully, we have momentum to play through Easter,” Fox Senior VP Distribution Bert Livingston said.