« Home | The Sun Interviews Kane on Mania, More » | New WWE Encyclopedia Debuts at #10 on NY Times Bes... » | John Cena vs The Rock at Mania 26? » | Film Review : 12 Rounds starring John Cena » | Mania 25 Match with the Hardy's a Blowoff to the F... » | Another Tidbit on the Women's WM 25 Battle Royal » | Vince Ticked About Creative as Mania Gets Near » | Vince McMahon Speaks Out in The Hollywood Reporter... » | Update on WWE’s Planned All-Divas Special » | Big Show at First Supposed to be in the MITB Match... »

12 Rounds Tanks at the Box Office

As reported earlier, WWE Studios’ latest feature film, 12 Rounds, is estimated at doing $5.3 million for the weekend. This is far below what WWE executives had initially projected. Going into the weekend, internal expectations were at a $10.1 million opening. The film’s distributer, 20th Century Fox, then lowered WWE’s expectations to a more realistic figure — $7.5 million. Following opening night, expectations were lowered once again — to $5.5 million. Then yesterday’s numbers came in and the movie is projected to finish with a $5.3 million weekend.

HollywoodReporter.com revealed the type of audience that saw 12 Rounds over the weekend. According to them, the John Cena-centered film drew audiences comprised 57% of males, with 53% of patrons aged 25 and older.

Movie executives said exit polls showed patrons responded positively to the WWE feature film, which in their eyes, could bode well for its word-of-mouth prospects over the next two weekends.

“Hopefully, we have momentum to play through Easter,” Fox Senior VP Distribution Bert Livingston said.

Labels: ,

Well why would it not tank. It has John Cena in it. This storyline has been done in how many movies? It's lame, no one cares. Besides, his fans are too young to watch it anyway.

Post a Comment

Links to this post

Create a Link

About me

  • I'm Matt Loede
  • From Cleveland OH
  • Matt has been involved in sports media for over ten years, with experience covering the NFL, NBA, and MLB for the past 13+ years.
View My Complete Profile
Follow us on Twitter!

Recommended DVDs

Subscribe to Let's Wrestle!
Enter your email address: