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WWE reveals PPV buyrates, WrestleMania 26 comes in soft

As part of its Q1 2010 announcement, in which WWE achieved operating income of $37.3 million and net income of $24.7 million off revenue of $138.7 million, WWE revealed pay-per-view buyrates for Royal Rumble, Elimination Chamber and WrestleMania 26.

While the Rumble and Chamber events improved over their counterparts last year, WrestleMania 26 declined from last year's already-disappointing number. According to WWE, the show generated 885,000 buys, down from last year's 960,000 (note that WrestleMania 25 took place in the second quarter of 2009).

The strong UFC 111 pay-per-view, which aired the night before 'Mania, will likely receive some credit for adversely impacting the WM26 buyrate.

Royal Rumble, meanwhile, posted a figure of 462,000, up from last year's 450,000. Elimination Chamber topped 272,000 for No Way Out with 285,000.

In another interesting note, despite WWE's price increase to $44.95, and the increase in buys for Rumble and Chamber, revenue was slightly down compared to last year. The January and February shows garnered $13.6 million in 2009 and $13.4 million in 2010. This can be attributed to a relative increase in international buys, for which WWE does not receive as much revenue.

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