« Home | The Hogan Divorce Drama Finally Ends » | Notes From Last Night's RAW off the Air » | Timing Issues Hurting WWE PPVs » | Complete Match Listing for WWE'S 3 DVD Batista Se... » | Jeff Hardy Sticking Around After NOC Title Win » | John Bradshaw Layfield Shoots Down Reports of Goin... » | JR Talks Maria, C.M. Punk, More » | Jericho Gives a Tease to His Night of Champions Ta... » | JR Blog: Flair vs. Hart, Night of Champions News, ... » | 09 SummerSlam Commerical »

7-Eleven and Pepsi Partner Up w/ WWE for SummerSlam

World Wrestling Entertainment® announced today its partnership with two national, blue-chip brands, 7-Eleven and Pepsi Max, as sponsors of the 2009 SummerSlam® pay-per-view on Sunday, August 23, at the Staples Center in Los Angeles. As presenting partner of SummerSlam, 7-Eleven will conduct a nationwide storefront branding campaign in August promoting SummerSlam and featuring WWE® Superstars John Cena®, Triple H®, Edge®, Undertaker® and WWE Diva Kelly Kelly™ on five collectible Super Big Gulp beverage cups.

Kicking off at midnight on July 31 and running throughout August, more than 5,400 7-Eleven locations nationwide will feature WWE and SummerSlam-branded products such as the "SuperSlam Sub” and the "3-Count Meal Deal,” store-front and window signs, various food and beverage dispensers, and point-of-sale displays. A WWE-produced television ad featuring WWE Diva Kelly Kelly will debut on Monday Night Raw® and also air on various sports programs. 7-Eleven also will run corresponding digital and print media campaigns on WWE’s website, WWE.com, which generates more than 14 million monthly unique visitors worldwide and in WWE Magazine, read by more than 4.6 million readers each month.

As a participating partner, Pepsi Max will also play an integral role in this year’s SummerSlam activities. On August 22-23, the Pepsi Max FANtasy tour truck will stop at SummerSlam Axxess, WWE’s fan festival in the Nokia Plaza at LA Live, and visitors will be treated to free samples of Pepsi Max. In addition, Pepsi Max will promote an online sweepstakes, hosted on WWE.com, where fans can register to win a trip to WrestleMania® XXVI in Glendale, Arizona.

"WWE’s new partnership with both 7-Eleven and Pepsi Max demonstrates the power of the WWE brand as an exciting entertainment property that offers ‘one-stop shopping’ access to fully integrated campaigns that efficiently reach our millions of fans,” said Brian Kalinowski, Executive Vice President, Digital Media, WWE. "WWE is looking forward to celebrating our second largest pay-per-view of the year, SummerSlam, with 7-Eleven and Pepsi Max.”

Links to this post

Create a Link

About me

  • I'm Matt Loede
  • From Cleveland OH
  • Matt has been involved in sports media for over ten years, with experience covering the NFL, NBA, and MLB for the past 13+ years.
View My Complete Profile
Follow us on Twitter!

Recommended DVDs

Subscribe to Let's Wrestle!
Enter your email address: