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Paul Heyman Unveils "Paulie" Awards

From: The Sun

AS 2008 draws to a clean finish, let's look back on the people and events that provided the biggest impact on the wrestling, MMA and boxing industries over the last 12 months.

Keep in mind, the global economy is going to take its effect on available spending, which means pro-wrestling, the sweet science, and Mixed Martial Arts are all going to be in heavier competition with each other for the entertainment customer in 2009.

With wrestling, MMA, and boxing promotions all fighting over the ever-elusive pay per view, live gate, and merchandise piggy bank, it's time to realise that each industry has an effect on the other, at least for now.

So The Paulies are open to anyone who could or can influence a consumer's choice as to where to spend that available money.

The impact player Paulie award: Brock Lesnar

Nobody made an impact this year quite like my former "client" in WWE, the current UFC heavyweight champion Brock Lesnar.

UFC president Dana White marketed Lesnar as the fake sport outsider coming into the very real world of ultimate fighting. The results of their marketing? Lesnar was the single biggest revenue-grossing attraction on pay-per-view this year.

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