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Kendrick's New Gimmick A Reprise of His ZERO1 Character

From: Lords of Pain.net

Brian Kendrick's new heel act appears to be similar to his "Leonardo Spanky" gimmick during his time in the ZERO1 promotion in Japan earlier in his career. Kendrick took on the gimmick due to his resemblance to actor Leonardo DiCaprio, at least in the eyes of Japanese wrestler Shinya Hashimoto. In a 2004 interview Kendrick did with SLAM! Wrestling following his initial release from WWE, he said, "When I got there, the guy picked me up (at the airport) and in broken English pretty much told me that Hashimoto thinks I look like Leonardo DiCaprio. I was like, okay, whatever." He also added, "Doing it in the States, I'd get killed. If they had brought me into the 'Fed doing that, I'd be the biggest heel in the company, and not a good kind of heel. People would just hate it. But over there, for whatever reason, Hashimoto knows what he's doing because it worked, so I just ran with it."

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