Baywood International, Inc. Neil Reithinger, President & C.E.O announced today that it has entered into an agreement with Layfield, Inc. to create and distribute specialty beverages nationwide.
The companies have jointly formed Layfield Energy and will roll out their first product in January, 2008 through major retail outlets and direct to consumer via a dedicated website. The product will be supported by a comprehensive multimedia marketing campaign.
"I know how to make a big splash and, believe me, we will make a huge one. I have endorsed several products over the years, and now I am truly thrilled about being involved with my own project. I am not only going to be endorsing the product, but I will be running the company full time with the great management at Baywood," stated John Layfield. "I believe in my marketing team and I believe in the product and, together, this will be a great ride," Layfield expressed further.
"Developing products that appeal to a mass audience is an essential part of our business," said Neil Reithinger, President & C.E.O. of the Company. "And working with JBL has been just fantastic. We're as excited as he is."
About John Layfield:
John "Bradshaw" Layfield ("JBL") wrestled in 1995 to 2006 with World Wrestling Entertainment for 11 years, becoming the longest reigning champion in "Smackdown" television history. He now appears regularly on Fox Business as a guest Financial Analyst and political commentator. He has sponsored charity events for Make-A-Wish Foundation and The American Freedom Festival, raising monies for U.S. Soldiers. He wrote a personal financial planning book "Have More Money Now" and subsequently has appeared on every major network as a financial and political commentator. He has been to the Middle East seven times to visit the soldiers on behalf of the WWE, AFE and USO. Mr. Layfield joined Northeast Securities, Inc. in 2006 as Senior Vice President focused on new business development and he has significant experience and broad contacts in media and entertainment as well as knowledge in alternative energy.
Baywood International, Inc. (OTCBB:BAYW) is a nutraceutical company specializing in the development, marketing and distribution of its own proprietary brands under the names Baywood PURECHOICE(R), Baywood SOLUTIONS(R) and Complete La Femme(R). The Company's products are distributed through independent and chain health food stores, pharmacies, grocery stores, and other direct-to-consumer channels both internationally and domestically. Baywood's wholly-owned subsidiary, Nutritional Specialties, Inc./dba LifeTime(R) or LifeTime(R) Vitamins ("LifeTime"), is a nutraceutical company that was established in 1988 and specializes in the development, marketing and distribution of its own brands under the LifeTime(R) name. LifeTime's brands currently consist of approximately 370 products that are sold directly to independent and chain health food stores, pharmacies, natural food stores, and other direct-to-consumer channels across the United States. In addition, LifeTime's products are sold internationally through distributors in Canada, Croatia, Turkey, England, Dubai, Holland, Sweden, Portugal and certain parts of Asia. For more information, call (888) 350-0799, or for more information, visit www.bywd.com.
This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company's expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to integrate the business of LifeTime, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's Form 10-KSBs and 10-QSBs on file with the United States Securities and Exchange Commission.